From Premiere to Purchase: 34 Creators, 1.5M Reach & Targeted Traffic to Bol.
11 JUNE 2025
What an unforgettable day at the 'Peppa’s New Baby' the cinema experience premiere organised by Hasbro's Sophie Gambirasio, Piece Of Magic Entertainment and Kinepolis Nederland.
We’re proud to have delivered more than just a full cinema: 70% of the premiere audience came through our invite strategy!
We also created strategic visibility across all brand touchpoints: from the movie to licensed products, to the full Peppa Pig world experience.
Our approach goes beyond reach.
While many marketing agencies chase numbers, we focus on real impact: selecting influencers who not only match the target audience, but who tell the full brand story. That means highlighting the Peppa Pig experience and the products behind it.
Linking to retail was key (as always)!
With the help of Madeleine Lanting at WildBrain CPLG we
ensured a direct connection to Peppa Pig merchandise on bol , including:
Branded IG stories with links to Bol.com’s Peppa page incl a "Contest” to drive traffic and incentivize purchases of the new Peppa merch. We achieved a CTR above the average for organic Instagram Stories, therefor impact goes beyond just reach!
And it wasn’t just about the film:
We also captured beautiful content at Peppa World of Play, creating visibility for Merlin Entertainments and further amplifying the Peppa brand across multiple experiences. We believe that if people are genuinely having fun and are well taken care of, they want to (over)share!