Authentic, community-driven destination marketing that supports local businesses and reveals hidden gems, shaping a more balanced and sustainable tourism landscape.

Turning Hidden Gems Into Must-Sees Without the Overtourism.

At Crafters & Drifters, we turn hidden gems into must-sees—without causing overtourism. By connecting international creators with local entrepreneurs, we craft authentic stories that spread foot traffic and support the entire region. It’s destination marketing with purpose: local impact, global reach.

Let your region speak. And let the world listen.

For over seven years, we've proudly partnered with iamsterdam to redirect the flow of visitors from the city center to the wider region—introducing travelers to Haarlem, Zandvoort, the dunes, Bloemendaal, and beyond. By blending their creator network with ours, we’ve built a vibrant, international community that tells powerful local stories, benefiting both travelers and entrepreneurs. This is destination marketing with purpose: local impact, global reach, and a lasting commitment to sustainable tourism.