We create impactful influencer campaigns that boost product sales and visibility, proven effective for global brands such as Disney and Hasbro.
Influencer Marketing
That Moves Product
At Crafters & Drifters, we don't just create influencer campaigns: we drive retail impact. For global licensing giants like Disney and Hasbro, we activate tailored influencer strategies that give licensed products the visibility and relevance they need to stand out on the shelf.
By working with influencers who truly connect with the target audience, we’ve consistently generated sell-through uplifts ranging from 20% to 200% across mass retail, halo partners, and e-tail platforms alike.
Whether a product is at risk of underperforming or launching into a competitive space, we use authentic content and audience specific engagement to tip the scale. And yes, we have the data to prove it.
Targeted Events
Driven by Influencers Who Convert
We turn influencer events into powerful retail drivers especially online. By connecting brand-led experiences to e-tail platforms, we’ve helped generate revenue spikes of up to 200%.
The secret? We only work with influencers who genuinely engage with your target audience. Their communities aren’t just passive followers they’re active shoppers. That’s why our events don’t just create buzz; they drive clicks, conversions, and long-term brand relevance.
When you match the right product with the right people, in the right moment, results follow. This is where the magic happens!
Content Creation
That Brings Products and Stories to Life
We believe powerful content does more than showcase a product it tells a story that connects. For retailers, licensees, and licensors, we create tailored content that not only highlights product benefits but brings the essence of the IP to the forefront.
Whether it's a beloved character, a franchise with legacy, or a fresh new license, our content creation strategy ensures that every asset from video to social to in-store—does justice to both product and story. We carefully translate brand values and narrative worlds into visuals and messaging that feel authentic, engaging, and commercially effective.
By aligning creative execution with retail goals, we make sure licensed products resonate with the right audience at the right moment. The result? Content that doesn’t just look good, but drives interest, relevance, and sell-through across all platforms.
