Celebrating 7 Years of Collaborative Destination Marketing with I Amsterdam

For the past seven years, Crafters & Drifters has proudly partnered with I amsterdam to address the challenges of over-tourism in Amsterdam.
Together, we've aimed to guide visitors beyond the city's core, encouraging exploration of the broader Amsterdam Metropolitan Area—including Haarlem, Zandvoort, the dunes, Bloemendaal, and the iconic flower fields.

Our approach leverages the power of authentic storytelling. By collaborating with a diverse network of international content creators—from New York to Barcelona—we've showcased the rich tapestry of experiences our region offers. This synergy between I amsterdam's creator pool and our community fosters a vibrant exchange of ideas and perspectives, providing invaluable networking opportunities for all involved. We believe in open collaboration; there's no gatekeeping here.

Our creators, passionate about photography, videography, and drone piloting, focus on travel and global hotspots. Their content not only inspires travelers but also serves as a valuable asset for local entrepreneurs, who can utilize these visuals to promote their businesses.

The strength of this destination marketing lies in its authenticity and community-driven approach. By highlighting lesser-known locales and supporting local enterprises, we create a more balanced and sustainable tourism landscape.

If you're interested in leveraging this powerful marketing tool to promote your destination or business, we'd love to connect.

Did you know:
Regarding city marketing rankings, Amsterdam consistently ranks among the top global cities. According to the Brand Finance City Index 2023, Amsterdam is the highest-ranked city in the Benelux region and holds the 10th position globally, underscoring its strong international reputation.