A Successful Collaboration with Disney and What It Says About the Power of Influencer Marketing

1 JULY 2025

Yesterday marked a milestone for us at Crafters & Drifters: a visit to the offices of The Walt Disney Company. While that alone is a pinch-me moment, what made it truly special was what we were there to celebrate and what lies ahead.

We recently wrapped our very first influencer campaign for Stitch, in collaboration with Action, and we’re thrilled to share that the results far exceeded expectations. The reach? Massive. The audience penetration? Deep. And most importantly for our partners: the impact on sell-through was unmistakable.

When Disney’s Team Takes Notice

One of the highlights of our visit was hearing how the Disney team benchmarked our campaign performance against their own internal digital metrics and how impressed they were with what we delivered.
It’s moments like this that validate what we’ve always believed: influencer marketing isn’t fluff, it’s a powerful driver of real, measurable business results.

Moving More Than Just Metrics

This campaign reinforces something we see time and again: when done right, influencer marketing doesn’t just build awareness it moves (licensed) products. Faster.

From mass retail (like Action) to specialty toy stores, e-tail, and even value retail, we’ve developed a model that translates community engagement into tangible sell-through. Whether we’re working with global licenses or challenger brands, our approach is designed to convert, not just impress.

And speaking of value retail: we're proud to be the first to successfully implement influencer marketing in this space. It’s not always easy to connect online communities to offline sales, but when you build with intent, it works.

The Power of Collaboration

Above all, what makes this win so meaningful is who we got to build it with. Working with Disney, one of the most iconic and beloved brands in the world, is something we don’t take lightly. Gaining their trust for future campaigns is both humbling and energizing.

Our Mission at Crafters & Drifters

At Crafters & Drifters, we don’t just run campaigns. We craft narratives, build trust, and create momentum both online and in-store. We believe in the power of community, in the creativity of our momfluencers, and in delivering results that matter.

And yes… we’re also having a blast doing it (especially when there’s a mischievous alien from space involved 👽).

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