How We Revitalized In-Store Shopping Through Influencer Marketing for Hasbro and Action

At Crafters & Drifters, we’re beyond proud to have been part of a groundbreaking campaign alongside Hasbro, Action, and WildBrain CPLG. A campaign where we successfully brought families back into physical retail stores—without any webshop support.

A fresh approach to retail marketing: back to the store floor

In a world dominated by e-commerce, we took a bold and innovative approach: driving families to visit the value-driven brick-and-mortar stores of Action. Since Action doesn’t have a webshop, this challenge was truly unique. We knew that through authentic storytelling and powerful influencers, we could earn consumer trust and spark genuine in-store engagement.

The results? Increased sales and a new industry standard

The results speak for themselves:

• Significant sales growth

• Higher reorder values

• A campaign style now widely adopted across the industry

This proves that bold ideas and creativity truly make a difference. We’re proud that our approach not only drove success for Hasbro and Action but is now setting a new benchmark for retail marketing.

Shoutout to our partners and influencers

This success wouldn’t have been possible without the strong collaboration and trust from:

• Hasbro, for their vision and embracing this new approach

• WildBrain CPLG, for their close relationship with the retailer

• The amazing influencers across Europe who brought these stories to life with heart and authenticity

• Our very own team at Crafters & Drifters, who crafted the sharp strategy and creative execution that made this campaign a reality

Looking ahead: continuing to push boundaries together

This campaign shows that physical stores and influencer marketing can be a perfect match—even in value retail. We continue to believe in the power of genuine partnerships, creativity, and strategic boldness. Together with our community, we look forward to taking on even more innovative projects in the years ahead.

Here’s to new successes and breaking new ground!